Founded in 2002, Kimaya Fashions Pvt Ltd, an Indian luxury brand clothing is expanding its reach and is all set to launch a new label in the space of affordable luxury, widely known as the loan segment.
The new label would be spent on loan affordability of Indian designerwear a customer base spread across India. Currently the company is engaged in the opening of the completion of franchised outlets and the company managed.
Franklin Templeton Asset Management has expanded funding for Kimaya for this new project.
Pradip Hirani, Kimaya CEO, while talking to said they were eyeing expansion to increase their presence across India, particularly in areas where demand for designerwears interior is greater than supply. He said that the real basis of Indian consumers in this segment is not only in metros but also operates Tier-II cities like Chandigarh, Pune and Ludhiana.
Mr. Hirani also revealed that apart from India too, they focus on areas with a large Indian population and where Indian fashion is in high demand. Places like South Africa, London, Japan, Kuwait, Abu Dhabi and New York are on the radar, he said.
The company also unveiled a beta version of its e-commerce site that will strengthen its global presence at a time. The site uses the techniques of today's safe and has a friendly interface, which should bring a fundamental change in buying habits of fashion lovers.
Kimaya happened to be the first Indian fashion house subclassed offerings through its brands like Kimaya married, Kimaya Amore - a collection for women, plus size, Viva Kimaya - a brand of luxury ready, etc.
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